News RSS

Sofia Sanchez de Betak on Life in a Suitcase and Her “Chufy” Empire

For Sofia Sanchez de Betak, there’s nothing better than a sweet escape to an off-the-radar destination in far-flung locales around the globe. Now, the sartorial darling andfashion consultant has turned her love for all things travel into a budding “Chufy” empire, comprised of a book and clothing and accessory line inspired by her journeys. What sparked your desire to write your new book, Travels With Chufy?There’s so much information [on travel] out there nowadays—blogs, websites—but it’s hard to get the right recommendations and to know who to trust. Where to start? Where to go? Whose advice is worth following? My book puts together all these pieces, covering what I’ve been discovering for many years and capturing my love for traveling. Where did...

Continue reading

A First Look at Sofía Sanchez de Betak’s South American–Inspired New Clothing Line

Sofía Sanchez de Betak lives out of her suitcase. The art director, fashion consultant, and designer has made a career out of exploring various corners of the world and finding inspiration in the most unexpected locales. For her latest venture, she journeyed back to a place she knows well and loves deeply—her native Argentina. On June 1, De Betak will launch Chufy, a clothing line inspired by her travels around the world and for the first iteration, South America in particular. The collection includes around 25 pieces of ready-to-wear and accessories priced between $495 and $2,890, and will be sold exclusively at Bergdorf Goodman in New York, Colette in Paris, The Webster in Miami and Houston, and on De...

Continue reading